Vanderbrand
Sapsucker
Refreshing the identity of a Canadian beverage
Sapsucker in a frosted glass with glass straw
A person wearing a transparent fanny-pack with Sapsucker Original inside
The Lime One Sapsucker in a frosted glass with a lime wheel garnish
Embroidered Sapsucker hat
A Sapsucker cooler full of ice and The Lime One Sapsucker cans
Billboard for Sapsucker The Original One
Close-up of embroidered Sapsucker t-shirt
Stacked cases of Sapsucker The Original One
Crushed can of Sapsucker The Original One
Frosted glass of Sapsucker The Grapefruit One with a slice of Grapefruit
Lineup of Sapsucker cans
Sapsucker retail fridge filled with Sapsucker cans
Close-up of Sapsucker retail fridge branding
A case of Sapsucker The Lime One
A can of Sapsucker The Original One floating in a pool
A stack of Sapsucker paper cups
Two hands holding a lineup of Sapsucker cans
Frosted glass of Sapsucker The Lemon One with lemon twist garnish
Sapsucker

Sapsucker is an organic, plant-based, all-natural, and sustainably sourced beverage line of sparkling tree waters. Sapsucker is tapped from Canadian trees through environmentally friendly processes to harvest a naturally alkaline and vitamin-rich beverage.

Vanderbrand worked with Lower Valley Beverage Company to create the brand for an unexpected Canadian product. Sapsucker’s identity has a clear and consistent approach to product naming, packaging, copywriting, digital applications, social media, and photography.

Details

Client:
Lower Valley Beverage Company

Services:
Strategy, Brand, Creative Direction, Print, Digital

Type:
Beverage

Location:
Flesherton, Canada

Credits

Creative Direction:
Julie Vander Herberg, Anna Vander Herberg

Design:
Melanie Hong, Olivia Rohner

Photography:
Blaise Misiek, Jackie Beale, Kyle Jeffers, Mark Olson

Typography:
Central Ave by Colophon, Favorit by Dinamo

Awards

2023

RGD Branding Awards:
Element Award, Packaging

2021

Advertising and Design Club of Canada:
Silver, Brand Identity
Bronze, Packaging

2020

Communication Arts:
Award, Packaging
Shortlist, Brand Program

Pentawards:
Silver, Functional Beverages

Applied Arts:
Award, Logo Applications