Vanderbrand
Resident
Places fit for a meaningful future
Embossed Resident wordmark
Person holding a Resident business card
A group of people on top of the Yorkville Rock
Resident business card front and back with messaging
Person reading Resident brand guidelines
Close-up of Resident brand guidelines table of contents
Spreads of Resident brand guidelines
Close-up of Resident brand guidelines typography pages
Resident website menu with people highlighted displayed on an iPhone
Resident website showcasing neighbourhood displayed on a MacBook
White polo with printed Resident wordmark
Resident

Resident is a Toronto-based end-to-end real estate investment and development company. Resident builds, develops, and manages properties to create quality homes and liveable communities. Resident draws inspiration from the qualities of each setting to create communities that people connect to, and where they belong.

Formerly Plaza Partners, Resident selected Vanderbrand to deliver a rebrand including a new name and corporate website to reflect the transition from acquisition and investment to active development. The name Resident uses a straightforward word to create identity. Contemporary brand applications reflect the forward-thinking and innovative minds that drive Resident forward.

DetailsClient:
Resident

Services:
Strategy, Brand, Creative Direction, Print, Digital

Type:
Corporate

Location:
Toronto, Canada

Website:
resident.ca

Credits

Creative Direction:
Julie Vander Herberg, Anna Vander Herberg

Design:
Melanie Hong, Olivia Rohner

Motion:
Júlia Maia

Copy:
Writing For Design

Development:
Executive Agency

Photography:
Adrian Ozimek, Guillaume Simoneau

Printing:
Flash Reproductions

Typography:
Surt by Blaze Type, Selecta by Maxitype

Awards

2024

Communication Arts:
Shortlist, Brand Program