Permission is Toronto’s first size-inclusive and body-positive retail experience for curated athletic fashion. Permission reinvents the concept of activewear with a retail storefront and online platform that embraces and celebrates the body in all states.
With inclusivity at the core of the brand story, Vanderbrand created a brand system for Permission that is bold, empowering, and fresh.
Details
Client:
Permission
Services:
Brand, Creative Direction, Print, Digital
Type:
Retail
Location:
Toronto, Canada
Credits
Creative Direction:
Julie Vander Herberg, Anna Vander Herberg
