Vanderbrand
On the Bench
An undiscovered destination
Project Bench, 4933 Victoria Avenue North, Vineland Station, Niagara Benchlands, Canada
Map of Niagara Benchlands showing Project Bench and food, wine, art, culture, and recreation
Someone driving with the view of vineyard rows through the driver's side window
Baskets of Ontario peaches
On the Bench
View of Lake Ontario looking towards Toronto at blue hour
On the Bench tote bag on top of a wooden bench
Silhouette of a cyclist unfastening their helmet
Oversized brochure in a bush highlighting Restaurant Pearl Morissette
On the Bench

On the Bench is a destination branding and tourism campaign by Globizen, designed to position the Niagara Benchlands, “the Bench,” region as a leisure destination within Southern Ontario. Globizen will soon launch a design-forward hotel and residence collection as the Bench’s anchor destination.

Through a comprehensive strategy, Vanderbrand developed the brand and campaign identities for On the Bench. The campaign centres around a website and printed field guide which serve as regional resources, educating readers about “What’s On” the Bench. The campaign brings attention to an overlooked region of Ontario, encouraging tourism by highlighting the offerings of the area: food, wine, art, culture, and recreation.

Details

Client:
Globizen

Services:
Strategy, Brand, Creative Direction, Digital

Type:
Travel and Tourism

Location:
Vineland, Canada

Website:
onthebench.ca

Credits

Creative Direction:
Anna Vander Herberg, Julie Vander Herberg

Design:
Melanie Hong, Olivia Rohner

Motion:
Júlia Maia

Architecture:
gh3*

Development:
Open Statement

Photography:
Gabriel Cabrera

Typography:
Hal Four Grotesk by Studio HanLi, GT America by Grilli Type, Burgess Pro by Colophon