Vanderbrand
Heartland
An iconic precinct, reimagined through a colourful lens
Side profile of Heartland boxes
Three stacked Heartland boxes
A stack of Heartland brochures
Stacked Heartland boxes with text
Heartland gift cards
Powered by Orlando Corporation
Heartland is one of Canada's largest and most successful power centres and shopping destinations
Heartland brochure
It's all here
Heartland pamphlet
The Spring Edit at H&M
It's all here
Heartland parking lot wayfinding section D3
Heartland bus advertisement
Heartland billboard
Heartland

Heartland by Orlando Corporation is an outdoor shopping centre in Mississauga with 190 storefronts across 2 million square feet. Heartland is a destination to shop, eat, and work. Located in Mississauga, Heartland attracts countless visitors every day due to its proximity to neighbouring residential, industrial, and office complexes.

Vanderbrand delivered a brand and strategy for Heartland that revitalized one of the most iconic districts in Mississauga. The repositioning of Heartland as a retail and dining destination serves as a catalyst for regional growth, attracting new tenants and visitors.

DetailsClient:
Orlando Corporation

Services:
Strategy, Brand, Creative Direction, Print

Type:
Real Estate, Commercial

Location:
Mississauga, Canada

Credits

Creative Direction:
Julie Vander Herberg, Anna Vander Herberg

Design:
Melanie Hong

Motion:
Olivia Rohner

Printing:
Flash Reproductions

Typography:
Roobert by Displaay, Hellix by Displaay

Awards

2023

RGD Branding Awards:
Element Award, Print

2022

Advertising and Design Club of Canada:
Bronze, Brand Identity
Bronze, Design Program