Vanderbrand
Corktown
Mirroring a city’s past, present, and future
Corktown wordmark die
A stack of Corktown business cards on a metallic background
Stacked wire shelving with Corktown brochures
Future
Corktown brochure leaning against a row of various bookes
Corktown sales gallery
Corktown brochure leaning against the side of a sculptural chair
Four stacks of Corktown brochures highlighting the reflective metallic cover
Corktown gradient displayed on an iPhone
Corktown retail bag
Corktown East and West brochures in rows on parallel shelves
Corktown East and West dies
Corktown

Corktown, Slate Asset Management’s inaugural residential condominium in Hamilton, is a two-phase development spanning an entire city block. Located between the city and nature, Corktown pays homage to Hamilton’s industrial past while looking to its future. Corktown blends history with modernity, offering city living balanced with the character of Hamilton’s oldest neighbourhood.

Vanderbrand created a brand identity for Corktown that captures the evolution of the city. Gradients were illustrated and animated to represent Hamilton’s transformation. A gradient represents a transition point where colours evolve and converge in a chromatic metamorphosis. Chrome applications reference Hamilton’s past and signify Slate Asset Management’s redevelopment of Steelport, formerly the Stelco lands. Corktown mirrors Hamilton’s past, present, and future, creating a connection between the residence and the city.

 

Details

Client:
Slate Asset Management

Services:
Brand, Creative Direction, Print

Type:
Real Estate, Residential

Location:
Hamilton, Canada

Credits

Creative Direction:
Anna Vander Herberg, Julie Vander Herberg

Design:
Olivia Rohner

Motion:
Olivia Rohner, Júlia Maia

Architecture:
Core Architects

Interior Design:
Core Architects, Mason Studio

Renderings:
Jorg

Printing:
Flash Reproductions

Typography:
Basel Grotesk by Optimo, Times Now by Jan-Henrik Arnold

Awards

2024

Communication Arts:
Award, Brochure

Features

2024

Visual Journal