Corktown, Slate Asset Management’s inaugural residential condominium in Hamilton, is a two-phase development spanning an entire city block. Located between the city and nature, Corktown pays homage to Hamilton’s industrial past while looking to its future. Corktown blends history with modernity, offering city living balanced with the character of Hamilton’s oldest neighbourhood.
Vanderbrand created a brand identity for Corktown that captures the evolution of the city. Gradients were illustrated and animated to represent Hamilton’s transformation. A gradient represents a transition point where colours evolve and converge in a chromatic metamorphosis. Chrome applications reference Hamilton’s past and signify Slate Asset Management’s redevelopment of Steelport, formerly the Stelco lands. Corktown mirrors Hamilton’s past, present, and future, creating a connection between the residence and the city.
Details
Client:
Slate Asset Management
Services:
Brand, Creative Direction, Print
Type:
Real Estate, Residential
Location:
Hamilton, Canada
Credits
Creative Direction:
Anna Vander Herberg, Julie Vander Herberg