Bidmii is a revolutionary all-in-one platform, designed to simplify the process of bidding and paying for home improvement jobs, making life easier for homeowners, contractors, and realtors. A new narrative had to be established for the home improvement industry — Bidmii introduces simple, automated project creation with reliable and trusted contractors that get the job done.

Vanderbrand was approached by Bidmii to reposition and redefine their brand and develop a strategy that would support the growth of the platform and bring together a community of people interested in a better home improvement experience.