Alba is a curvilinear residential condominium located at the corner of Hurontario Street and Fairview Road East in downtown Mississauga, developed by Edenshaw. At 32 storeys tall, Alba offers unobstructed views of Lake Ontario and the surrounding city.
Vanderbrand created a brand identity inspired by the undulation of the architectural design. The contemporary campaign established Alba not only as an address within Mississauga but as a distinct place in the world.
Details
Client:
Edenshaw
Services:
Strategy, Brand, Creative Direction, Environmental, Print, Digital
