Vanderbrand
Alba
Creating space for a contemporary community
Close up of the Alba brochure spine with blind debossed detail
An Alba brochure leaning on the edge of a stack of Alba brochures
Embossed cover detail of the longitude and latitude of Alba
Layflat spread of the Alba brochure
A New Lifestyle
Person holding the Alba brochure on the spread of the Alba ground floor amenities
Image gallery of neighbourhood amenities, architecture, and lifestyle
Close-up of three Alba brochures highlighting
Close-up of a turning page showing debossed
Arm holding Alba pamphlets
Close-up detail of Alba pamphlet embossed
Alba box
Spread of changing Alba website hero at different times of day
Alba sales gallery counter
Alba Tote
Alba exterior signage
Alba boarding showcasing wordmark, longitude and latitude
Alba

Alba is a curvilinear residential condominium located at the corner of Hurontario Street and Fairview Road East in downtown Mississauga, developed by Edenshaw. At 32 storeys tall, Alba offers unobstructed views of Lake Ontario and the surrounding city.

Vanderbrand created a brand identity inspired by the undulation of the architectural design. The contemporary campaign established Alba not only as an address within Mississauga but as a distinct place in the world.

Details

Client:
Edenshaw

Services:
Strategy, Brand, Creative Direction, Environmental, Print, Digital

Type:
Real Estate, Residential

Location:
Mississauga, Canada

Website:
albacondos.com

Credits

Creative Direction:
Julie Vander Herberg, Anna Vander Herberg

Design:
Melanie Hong, Olivia Rohner

Motion:
Olivia Rohner

Architecture:
Core Architects

Interior Design:
Cecconi Simone

Copy:
Letterform, Oliver Horne

Development:
Executive Agency

Photography:
James Stapleton

Renderings:
Norm Li

Printing:
Flash Reproductions, Porter Packaging

Typography:
Whyte by Dinamo, Ekstra by Good Type Foundry

Awards

2023

RGD Branding Awards:
Element Award, Print

2022

Advertising and Design Club of Canada:
Silver, Brochure
Bronze, Brand Identity

Communication Arts:
Award, Brochure
Shortlist, Brand Program

Applied Arts:
Award, Website
Award, Editorial Design

2021

Awwwards
Site of the Day, Website