Sorelle and Co.
BrandingMenu DesignPackagingWeb Design + DevelopmentEnvironmental DesignWayfindingPhotographyArt DirectionSocial Media Strategy
Sorelle and Co. is a Bake Shoppe and Café with a unique approach to food, mixing refined elegance with worry-free ingredients and a family-friendly style. Inspired by five young sisters (Sorelle means sisters in Italian) suffering from food allergies, their mom set out to create a unique establishment that all ages could enjoy, regardless of dietary restrictions. With an unwavering dedication to providing gluten-free, soy-free, vegan, nut-free and preservative-free foods, Sorelle offers a sophisticated take on healthy.
With an organic methodology in mind, we created a design that appealed to both an older and younger demographic. Our custom illustrations, pastel colour palette and user-friendly web layouts are indicative of the approachable elegance that Sorelle embodies. The branding strategy also supports scale of business from local to global.